Summer

A look back on our Farmer Florist Class: Perfect Peonies

Ticket sales are live for our 2018 Farmer Florist Series so I thought it would be cool to show you what our attendees experienced last year. Our first class in the series, Perfect Peonies, is a beautiful morning that excites all the senses and leaves peony lovers wanting to run and convert their backyard into a colorful peony farm like David and Anne's!!!! Here's a behind the scenes look into last June. We hope you will join us this year to learn how to grow and design with one of my favorite flowers, the peony!

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Last June, The Local Bouquet partnered with Electric Moon Peony Farm to co-teach our 2nd Annual Farmer Florist class series "Perfect Peonies". David Rockermann and Anne Kubik, owners of Electric Moon Peony Farm in Adamsville, Rhode Island, welcomed 13 attendees to show them an inside look at their local peony operation and to share their wealth of knowledge on the proper way to grow this beautiful perennial! 

On a warm Spring, Saturday morning I joined David and Anne on their 3 acre farm to give our peony-loving attendees an in-depth learning experience that included lots of hands on demonstrations and discussions on growing peonies, individual hands on design time with the rows and rows of colorful blooms as our backdrop and a whole morning of just us and the peonies. 

For me- this class has always felt like being in flower heaven and I am instantly filled with an overwhelming sense of joy and gratitude to not only experience the beauty at Electric Moon Peony Farm but to also have the opportunity to share it with others. It is truely a site to see, over thirty varieties of peonies in full bloom, bees buzzing around happily, yet a stillness that makes you want to pause and stay awhile! I always tell David and Anne each June that if I could live in their backyard I would! 

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To start off our morning, David and Anne led the group through the rows and rows of peonies, which were planted five years ago. They shared their personal story of how they became flower farmers, how they acquired this extensive collection, and even the horticultural history of the peony plants (which always fascinates me). To listen to these two speak about gardening is like listening to a fine artist describe their masterpiece. They are truely stewards of all of the gorgeous blooms that flower each year and its no wonder that hundreds of people flock to their quaint little farm each year just to get a glimpse into their world!  

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This year, David and Anne were gracious enough to give our attendees not only a full farm tour but also a live demonstration on how to plant a peony root stock, showing the science and the love that goes into getting the surrounding environment just right to help the plant thrive. They spoke about ways to identify and treat disease, how to properly water and feed this perennial and even what the best varieties are of peonies to invest in. Attendees were encouraged to ask any and all questions, giving an opportunity to learn from peony experts! 

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Half way through the class, attendees were then invited to join me for some hands on design time using a variety of peonies fresh from the field. Together we designed a hand-held bouquet using some of the same florist techniques that we use in The Local Bouquet studio.  Along with the peonies, I also sourced other locally grown flowers from surrounding farms including beautiful poppies, sweet pea, stock, and foxglove -showing our attendees just how much is grown locally here in New England and how to they too can feel joy from creating beautiful designs from the annuals and perennials in their own garden. 

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I'm probably a bit biased, but this is one of my favorite parts about our Farmer Florist class series.  I love leading the attendees through the design portion because not only does it allow me an opportunity to share my story and The Local Bouquet's mission, but it also allows me to learn about how others view design, nature, and locally grown flowers. It is so fun to see what everyone creates with the same ingredients. No two designs are EVER the same! This class was filled with all levels of designers; some avid gardeners and some beginners who were eager just to experience their very own locally grown peonies! 

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2017's class was such a success that David, Anne and I are so excited for the 2018 "Perfect Peonies" Farmer Florist Class. We want to continue to welcome the public into our worlds and share our love for peonies, horticulture and locally grown flowers. We want to present information that is useful, inspiring and challenging to motivate others to grow the very best peonies they can and to also have the confidence to design endless creations with them! 

If you have attended this class, we would love to hear from you. Leave a comment below and share this blog with your friends. Sign ups for our 2018 class are now live. For more information on this class and the other two classes we are offering this year and to sign up, click on the tab below.

Remember, now until March 1st we are gifting you with a 15% off coupon when you sign up for all three of the classes in the Farmer Florist Series. Use code HAPPYBIRTHDAY at checkout!

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Photographer: Maaike Bernstrom Photography

Farm: Electric Moon Peony Farm, Adamsville RI

Meet the Farmer

I have been dreaming about sharing a more in-depth, behind the scenes look into The Local Bouquet so that our readers and followers can get to know us more and feel a deeper connection with our brand. To do that, I have designed a special "Friday Feature" that I will be writing once a month showcasing one of the amazing flower farmers that I work directly with to source all of the flowers and foliages you see in our designs. These articles will be a Q&A style interview, highlighting topics such as girl-boss, flower farming, and even fun facts about the woman behind the brand. My hope is that this monthly article will inspire us all to get out and achieve those big, beautiful dreams we have for ourselves, because these ladies sure are! 

 This week I talked with the talented, kind, and generous farmer, Phoebe Poole, owner of Weatherlow Florals. Weatherlow Florals is located in the coastal and rural town of Westport, MA and is part of Weatherlow Farms. Their 200 rolling acres of pasture, field, woodlands, and wetlands are home to a growing abundance of livestock, wildlife and Phoebe's beautiful flowers!

 Phoebe had eight years of growing experience before she started Weatherlow Florals in 2016.  Her past farm experience included vegetable and livestock farming, as well as edible and cut flower production. During the off-season, she can be found traveling, visiting other farms for inspiration, and pouring over seed catalogs. Phoebe lives in Dartmouth MA with her farm dog, Daisy.

Read my interview with her to learn more about this amazing farmer making big waves in the local flower movement!

What did you want to be when you were growing up?
A veterinarian and a marine biologist!

Why flowers?
Because they’re challenging, there are endless varieties and new things to learn, and you can fit a lot in a small space!

How did you come up with the name of your company?
I’m the flower arm of Weatherlow Farms, so therefore Weatherlow Florals.

What inspires you as you are building your brand?
Seasonality

What is your favorite thing about your farm?
Our high tunnels - they extend the season earlier into the spring, and later into the fall, and protect crops from our strong spring winds!

What inspires you as an entrepreneur?
Sustainability, both business-wise and farming-wise - making the community and the soil better through growing and selling flowers.

Name the biggest overall lesson you’ve learned in running your business?
Setting realistic goals and sticking to them.

Name your greatest success (or something you’re most proud of) in your business? Go ahead, brag a little!
Emailing incredible floral designers that I’ve admired forever and getting an email back!

What was the best piece of business advice you were given when you were starting out?
Write a business plan.

What does success mean to you?
Helping to meet the demand for local flowers and foliages, and inspiring more demand!

Favorite season for locally grown flowers?
Early spring - flowering branches and bulbs, sweet peas and anemones. Enough said!

If you could only grow one thing for the rest of your life what would it be?
Poppies for sure - which is cheating because there are so many varieties - because they are delicate but have amazing impact.

Name a woman or women whom you admire or look up to?
Very cliche, but Erin Benzakein of Floret Flowers in Washington state. She is an incredibly talented flower grower and business person.

What is one thing you couldn’t work without?
Good, sharp clippers.

What is one thing you never leave home without?
Same - good, sharp clippers! They’re always in the car, just in case I see some neat foliage by the side of the road!

What is your favorite thing to come home to after a long day? 
A glass of wine and a flower magazine - and my sweet dog, Daisy.

What kind of music pumps you up?
Terrible 90s pop!

Favorite ice cream flavor?
Mint chocolate chip.

If you weren’t flower farming anymore, what would you be doing?
Raising dairy goats.

Which of your traits are you most proud of?
Perseverance

 

 

If you enjoyed this interview and want to visit Weatherlow Farms and learn first hand from Phoebe, consider joining us this summer at our Farmer Florist Series- "Dahlia Dreaming". For more information to reserve your seat for this beautiful and informative workshop click on the link below:

Photographer: Erin McGinn
Venue: Weatherlow Farms

Bouquets of 2016: A look back

Now that our 2016 wedding season has come to an end and we are finally settling into the slower winter months here in New England, I find myself looking back at all of the beautiful weddings we had the pleasure of designing for this past year. Call me crazy, but I definitely go through withdrawal from not being surrounded by beautiful, fresh, and fragrant blooms during the week. Wedding galleries and a good cup of coffee are what cure my winter blues around here and help me to plan new and exciting design ideas for all of our 2017 brides.

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One of the things I look forward to the most is looking back at all of the bridal bouquets I designed for our lovely brides. Each season is filled with its own list of gorgeous flowers as well as unique foliages and flowering and fruited branches that we love to incorporate. While 2016 focused heavily on the ever popular blush palette, I had the opportunity to work with some other favorites of mine including jewel tones like red and deep burgundy and even got to highlight soft peach tones.

Thanks to all of the amazing farmers I have partnered with over the past five years, these bouquets were nothing short of stunning! This year really topped the charts in the amount of different varieties I was able to source from my farmers, who work so tirelessly to give us designers the very best product as possible. Varieties of beautiful peonies and colorful dahlias along with countless amounts of annuals including anemones and ranunculus all filled our cooler throughout the season, allowing us to offer our brides the best of the best while choosing a more sustainable product. While our mission is to use 100% American grown flowers in all of our designs, more and more of the flowers I designed with this past year were grown locally, all from within a 23 mile radius. This is very exciting news and encourages me that not only is our mission working but our customers are seeing the value in buying locally, especially when it comes to their wedding.

So to celebrate this, we are kicking off the new year with a look back. Let's take a trip down memory lane and see all of the beauty that was grown and designed in the Spring, Summer, and Fall of 2016. 

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